Measuring the success of social media is the critical factor through which you can determine how the strategy is performing and if you need any outstanding things to improve.
Reach and Impressions:
Definition: Reach characterizes the total number of unique users who will see your content, while impressions represent the total number of times your content is shown.
Click-Through Rate (CTR):
Definition: The rate of users who click on a link inserted in your social media post, and this takes visitors to your website or relevant landing page.
Conversion Rate:
Definition: The conversion rate is an essential metric to measure the connection between social media content and the intended target action users perform after interacting with your content (e.g., buying or subscribing to a newsletter).
Return on Investment (ROI)
Definition: ratio (seeing) of the net profit gained from social networking site marketing efforts to the total (cost) spent on it (these expenditures).